Case Study: Medibank Health Solutions boosts product knowledge and customer engagement with Kineo

Medibank Health Solutions delivers 45-minute product training with Kineo

Medibank Health Solutions sought an engaging way to train its customer-facing employees on a new range of products. The challenge was to create an online component for a blended learning program that would appeal to a diverse workforce and incorporate the company's customer segmentation model. They partnered with vendor Kineo to develop this innovative custom learning solution.

Kineo's solution was a 45-minute online module narrated by an animated host. It used RSA-style animation and illustrated customer characters to bring the product knowledge to life in a fun and relatable way. The vendor successfully tailored the award-winning training to the Medibank audience. The results included high learner engagement, immense discussion and excitement around the new products, and positive feedback that the videos were easily understandable. The solution also proved to be a cost-effective marketing tool that Medibank leveraged for various internal promotions.

Medibank Health Solutions