Case Study: McDonald's boosts till training engagement with Kineo's game-based learning

McDonald's boosts crew training with Kineo’s game, earning 145,000 visits in year 1

McDonald's faced the challenge of launching a new till system across 1300 restaurants. They needed to train their crew in a safe, engaging environment to improve order accuracy, reduce service times, and increase sales, all while making the learning process fun. They partnered with vendor Kineo to create a game-based learning solution.

Kineo developed an addictive till-training game that simulated the new system, allowing employees to practice taking orders and test their knowledge. The solution resulted in 145,000 visits in its first year and became McDonald's most popular employee portal page. It contributed to significant improvements in customer experience, sales, and profit metrics, leading to its wider rollout across European markets.

McDonald's