Case Study: Levi's achieves consistent global brand messaging with Kineo's Partner Playbook

Levi's boosts franchise training across 29 countries with Kineo, driving 5 views per person in a month

Levi's faced a challenge in ensuring brand consistency and performance across its global franchise channel, which operated in 29 countries and multiple languages. Their franchise stores had an inconsistent look and feel and lower productivity, so they needed a scalable training solution. Levi's partnered with Kineo to address this.

Kineo designed a digital Partner Playbook, an interactive multi-lingual application containing best practices, training, and resources for franchise partners. This solution standardized operations and became a single source of truth. The results were highly positive, with the Playbook receiving an average of 5 views per person and 1,187 total content views shortly after launch, demonstrating strong engagement from its target audience.

Levi's