Case Study: BBC Worldwide achieves improved web accessibility awareness and practice with Kineo

BBC - Customer Case Study

Kineo (a City & Guilds Group business) partnered with the BBC to create a bespoke eLearning module, "Making Websites Accessible," aimed at tackling common misconceptions — that accessibility is only for a minority, too costly, or compromises design. With the BBC’s mandate to serve everyone and preserve creative standards, the challenge was to raise awareness and encourage content creators to adopt practical BBC accessibility guidelines.

Kineo produced a personality-led course presented by Mat Fraser that combined myth-busting context, real-user video interviews, a “Meet the Audience” section, a case study, and a clear call to action with the top 10 practical design steps and links to further guidance. The fully accessible, engaging module received strong positive feedback from BBC staff and designers, demonstrating effective instructional design and real-world impact.

BBC Worldwide