Case Study: AstraZeneca builds a culture of lifelong learning with Mindtools Kineo

AstraZeneca boosts learning engagement 507% with Kineo

AstraZeneca, a global biopharmaceutical leader, wanted to shift from traditional 'push' learning to a 'pull' model that provided just-in-time, high-quality resources to its specialized workforce. To build a culture of lifelong learning, they partnered with vendor Kineo and implemented the Mindtools Content Hub.

The solution from Kineo provided on-demand access to digital resources across devices, supported by targeted 'nudging' campaigns to spark engagement. The results showed a dramatic culture shift, with a 507% growth in users and an 811% increase in page views within a year, significantly boosting internal engagement and positioning L&D as a strategic tool for the organization.

AstraZeneca