Case Study: Swire Group achieves 100% completion and improved ethics readiness with Kineo's scenario-based Code of Conduct e‑learning

Animated scenario-based learning for Swire Group's Code of Conduct

Swire Group, a diversified conglomerate with operations across Asia, needed a consistent way to teach its annual intake of young management trainees the company Code of Conduct. The challenge was to engage digital-native graduates across multiple countries and devices, helping them recognise and apply ethical decision-making in real workplace situations before attending face-to-face ethics workshops.

Kineo developed a blended, scenario-based e-learning programme featuring a “dilemma centre,” four HTML5 animated scenarios with hand-drawn characters, interactive knowledge checks (including a social‑media 10-10-10 reflection) and a final quiz to validate understanding. The multi-device course delivered a seamless user experience, achieved a 100% completion rate, strong positive feedback, and better-prepared trainees—reducing and focusing subsequent classroom time.

Swire Group

Carol Hamilton

General Manager