Case Study: Boise State Athletics Achieves $1M in New Revenue with Kindsight

Boise State Athletics drives $1M in new revenue with Kindsight

Boise State Athletics faced a challenge with retaining new season ticket holders, as their first-year renewal rates historically averaged only 50%. With a lean staff and no desire to raise prices, they needed a smarter way to identify at-risk fans and improve renewals without adding complexity. They partnered with vendor Kindsight and used its Central Intelligence platform to address this issue.

Kindsight implemented a data-driven solution using predictive analytics to identify 742 at-risk fans and AI-powered virtual assistants to automate personalized outreach. This strategy achieved a 72% renewal rate among those fans, securing $684K in renewed revenue. Overall, the program helped Boise State generate $1M in new revenue and saved five weeks of staff time.

Boise State Athletics