Case Study: The Sara Walker Run achieves 67% more registrations and 110% higher donations with Kindful

The Sara Walker Run - Customer Case Study

The Sara Walker Foundation is a Nashville-based nonprofit that supports medical, educational and spiritual programs in Malawi and beyond through its annual Live for Today 5K and other fundraising efforts. As a mostly volunteer-run organization, they struggled with fragmented data across Excel, QuickBooks and a third-party event service, and needed a single system to manage registrations, tax-deductible donations and marketing across remote volunteers.

By adopting Kindful as a central CRM (integrating with Emma and QuickBooks), the foundation moved registrations and donations onto one platform, used peer-to-peer pages for extra fundraising, and gained real-time tracking and reporting. The result: 67% more runner registrations, a 110% increase in total donations and a 28% rise in donors who gave beyond registration fees — all managed efficiently by volunteers.

The Sara Walker Run

Jerry Cover

Board Member