Case Study: 20 Liters achieves unified systems and increased fundraising with Kindful

How Kindful Helps 20 Liters Bring Multiple Systems Under One Roof

20 Liters is a nonprofit that builds clean‑water solutions in Sub‑Saharan Africa after a deadly cholera outbreak. As the organization grew it inherited several disconnected systems (Neon, Mailchimp, church‑run accounting, and custom field systems) and needed a donor‑first CRM to streamline fundraising, marketing, and program tracking.

Kindful provided simple, friction‑free donation pages and an open API hub that consolidated email, volunteer, inventory and custom program data into one platform. The result: faster, easier giving and richer donor profiles, better segmentation and data‑driven decisions, major time savings for a small staff, stronger donor relationships, and increased fundraising efficiency.

20 Liters

Amanda Mulder

Director of Outreach