Case Study: Frankie's Friends achieves over $1M in fundraising with Kindful

How Frankie's Friends Raised Thousands Of Dollars By Using Kindful

Frankie's Friends is a Tampa-based animal welfare nonprofit founded with a lead gift from the DeBartolo family after their dog Frankie’s cancer treatment inspired them to help families who couldn’t afford life‑saving pet care. As the organization grew, Development Director Lisa Bricker inherited the donor platform and faced the challenge of quickly evaluating, learning, and using a CRM that would let the small team segment donors, coordinate outreach, and streamline fundraising.

By adopting Kindful, Frankie's Friends gained an intuitive donor database with easy segmentation, Mailchimp and QuickBooks integrations, and responsive support. The result: staff saved time on data and accounting tasks, strengthened donor relationships through regular cycles of outreach, and increased annual fundraising from $800,000 to over $1 million—exceeding revenue goals in 2020 using the Kindful system alone.

Frankie’s Friends

Lisa Bricker

Development Director