Case Study: The Rivers Trust boosts donations and public action with Kind

The Rivers Trust increases donations 304% with Kind

The Rivers Trust, an umbrella organization for 65 local river conservation charities, faced the challenge of communicating its complex story to a vast range of audiences with distinct needs. Their existing website was not effectively serving groups from donors and activists to farmers and government bodies. The vendor, Kind, was engaged to create a user-centred website to raise public awareness of Britain's poor river health.

Kind implemented a layered content strategy and built several key features, including a member portal for local trusts and an "Email Your Representative" tool. The solution integrated a Donorfy donation form to facilitate contributions. This new website built by Kind had a significant measurable impact, including a 304% increase in donations, over 2000 emails sent to representatives, a 189% increase in social media referrals, and a 35% faster load time.

The Rivers Trust