Case Study: Rewilding Britain grows UK rewilding support with Kind’s sustainable digital platform

Rewilding Britain boosts online donations 149% with Kind

Rewilding Britain, an environmental charity focused on promoting rewilding, faced the challenge that most people had never heard of rewilding and those who had did not know how to take action. They needed a digital platform to introduce this complex idea and motivate a wide range of audiences to engage. They partnered with the digital agency Kind for a website strategy and delivery service.

Kind conducted extensive user research to shape the platform's strategy and built a component-based design system for flexibility. The solution evolved through multiple phases, including a members area and a major rebuild focused on driving action. As a result of the work with Kind, Rewilding Britain saw a 149% increase in online donations, registered 988 new rewilding projects, and achieved a 47% increase in corporate partnership conversions, growing the movement from obscurity to national recognition.

Rewilding Britain