Case Study: Plan Vivo strengthens trust and impact with Kind's brand and website design

Plan Vivo boosts community-led climate action with Kind, sending at least 60% of project income to communities

Plan Vivo, an environmental charity, faced the challenge of communicating its high-integrity, community-led climate work in a voluntary carbon market that had become crowded and tarnished by greenwashing. Its existing brand and information-heavy website failed to project authority and were difficult for its key audiences to navigate. The organization engaged Kind for a comprehensive brand identity and website design service to address this.

Kind developed a new brand identity and a website structured around the distinct user journeys of Plan Vivo's audiences, providing clarity for project developers, corporate buyers, funders, and communities. Kind also built a digital accelerator hub to support its global membership. As a result, Plan Vivo now has a credible platform that clearly communicates its integrity, building the essential foundation of trust upon which its value rests.

Plan Vivo