Case Study: Papyrus creates a hopeful, future-facing brand and website with Kind

Papyrus launches a hopeful new brand with Kind in April 2026

The customer, Papyrus, a UK charity focused on preventing young suicide, needed a new website but required a much larger repositioning. Their identity felt dated and crisis-led, failing to match their mission of hope. They engaged vendor Kind for a comprehensive strategy and brand development project.

Kind implemented a full transformation, including a new bold visual identity, a supportive tone of voice, and a user-centered website designed for vulnerable audiences. The result was a confident national presence that better supports young people in crisis. The new brand launched in April 2026, creating a stronger platform for life-saving conversations.

Papyrus