Case Study: Garden Organic moves memberships online and boosts donations with Kind

Garden Organic moves 18K memberships online with Kind

The UK organic gardening charity Garden Organic faced the challenge of managing its 18,000 paper-based memberships, which had no online equivalent, limiting its ability to engage supporters and open new revenue streams. The vendor Kind was engaged to develop a website and integrated digital solution.

Kind designed and built a new website with a CRM-integrated member area, enabling online transactions for donations, memberships, and seed orders. This solution allowed members to manage their details online for the first time and provided access to exclusive content. As a result, Garden Organic successfully moved its entire membership base online. Kind's work helped the charity open new income streams, receiving £17,000 in additional donations in a single month.

Garden Organic