Case Study: Chapter strengthens its brand and digital experience with Kind

Chapter boosts organic traffic 90% with Kind

The customer, Chapter, is a multidisciplinary arts centre in Cardiff. Their challenge was that their existing brand and website failed to reflect their full scope, causing them to be perceived primarily as just a cinema and café rather than a comprehensive arts organisation at the heart of its community. They partnered with the vendor, Kind, for a comprehensive rebrand and a new website build that was integrated with their Spektrix ticketing system.

Kind developed a new brand strategy and a full visual identity system designed to work across all contexts, followed by the design and build of a user-centred, component-based website using Craft CMS. The solution included complete parity between Welsh and English languages and a deep integration with Spektrix to automate event data and handle ticket sales. Post-launch, Kind's work for Chapter resulted in significant measurable impact, including a 17% increase in physical visitors, a 153% increase in checkout completions, and a nomination for Art Fund Museum of the Year.

Chapter