Case Study: Bookmark Reading grows volunteers and awareness with Kind’s website and help centre

Bookmark Reading tackles the 1 in 4 literacy gap with Kind

Bookmark Reading, a charity tackling childhood literacy in the UK, faced a challenge where its website was costing them volunteers and failing to provide clear engagement paths for its key audiences. They engaged the vendor Kind for a user-centred website and online help-centre project to overhaul their digital presence and better reflect their important work.

Kind conducted research and redesigned the website with targeted user journeys, a digitally elevated brand application, and a structured help centre instead of a proposed AI chatbot. The solution provided by Kind resulted in a professional, engaging online presence for Bookmark that actively works to grow their volunteer base, attract corporate partnerships, and raise awareness of their cause.

Bookmark Reading