Case Study: Toshiba achieves regional demand–supply alignment and faster, more accurate planning with Kinaxis RapidResponse

Toshiba - Customer Case Study

Toshiba Europe GmbH, the EMEA headquarters for Toshiba’s PC mobile business, faced growing complexity from shorter product lifecycles, a fragmented market and rising SKU volumes while most manufacturing remained in Asia. Its regional sales and distribution sites owned separate purchasing, sales and inventory (PSI) processes, and Excel-based systems could no longer handle the volume or provide the granularity and data integrity needed to dynamically align supply and demand across territories.

Toshiba implemented Kinaxis RapidResponse to consolidate demand data from multiple sources and integrate with its Oracle systems using a familiar, Excel‑style interface. Deployed in under five months with low cost and training needs, the solution streamlined PSI, eliminated manual steps, improved data synchronization, enabled territory-level analysis, boosted forecast accuracy and produced better purchase plans—freeing the team to spend more time on analysis and faster decision-making.

Toshiba

Thomas Kossmehl

Senior Expert, IS Division