Case Study: Leading Automotive Manufacturer achieves lower CO2 emissions and regulatory compliance with Kinaxis

Leading Automotive Manufacturer - Customer Case Study

The **Leading Automotive Manufacturer** needed to reduce fleet CO2 emissions in Europe while still meeting customer demand for higher-emitting SUVs, trucks, and other models. Changing emissions regulations and the risk of millions of dollars in penalties made it difficult to balance compliance, profitability, and vehicle mix decisions. The company turned to **Kinaxis** and its **RapidResponse** supply chain planning solution to get better visibility into emissions across its planned vehicle mix.

Using **Kinaxis RapidResponse**, the company gained granular visibility into vehicle models, options, and market demand, along with scenario planning to evaluate different production and sales mixes. This helped planners proactively adjust availability by country and model to stay within emissions targets while protecting revenue. As a result, the **Leading Automotive Manufacturer** can now plan with greater confidence, monitor emissions across 13 brands in 28 countries, and avoid costly fines.