Case Study: Largest Automotive Manufacturer achieves a unified global supply chain with Kinaxis RapidResponse

Largest Automotive Manufacturer - Customer Case Study

One of the world’s largest automotive manufacturers faced a fragmented, regional supply chain: divisions in Europe, North America, South America and Asia operated independently with different tools, no enterprise-wide ERP and heavy reliance on spreadsheets. Leadership tasked an executive with unifying the global supply chain from scratch and, after evaluating seven vendors and conducting a six-month deep dive, selected Kinaxis RapidResponse.

Working with Kinaxis, the company implemented RapidResponse across all divisions, creating a single unified supply chain with consistent data, better access to information and improved cross‑organizational collaboration. The rollout delivered global synergies, simplified planning and has been championed by the executive throughout a multi‑year journey—positioning RapidResponse as a potential industry standard.