Case Study: Sonus Networks achieves 20% inventory reduction and real-time forecasting with Kinaxis RapidResponse

Improving demand planning through information sharing

Sonus, a provider of cloud-based SIP and 4G/LTE real-time communications solutions, was struggling to meet customer demand because critical planning data lived in disparate systems (ERP, Excel and CRM). Forecasting was slow and manual—taking days and thousands of line-item updates—making S&OP meetings ineffective, forecasts inflexible, and timely responses to change nearly impossible.

By implementing Kinaxis RapidResponse to consolidate data and enable collaborative, real-time planning, Sonus cut forecast cycle time from days to hours, eliminated cumbersome ERP MRP processes, and automated demand syncs. The company gained instant what‑if scenario capability and shared visibility across teams, reduced manual effort dramatically (from about a week to hours), saved roughly a day of data entry per week, and reduced inventory by 20% while improving S&OP responsiveness.

Sonus Networks

Sue Brown

Business Systems Analyst