Case Study: BAT optimizes global outbound transportation with Kinaxis TLO by 4flow

BAT streamlines outbound transportation across 50+ sites and 800 warehouses with Kinaxis

BAT, a leading multi-category consumer goods business with a global footprint, faced challenges in optimizing its complex outbound transportation network. The company relied on a combination of non-standard Excel and SAP tools, which led to data inconsistencies and process inefficiencies. To address this, BAT partnered with vendor Kinaxis to implement the Kinaxis Transportation Load Optimizer by 4flow.

The solution involved rolling out the Kinaxis Transportation Load Optimizer embedded in the Kinaxis RapidResponse platform, starting with a pilot in the United States. This provided BAT with a standardized software for transportation planning and optimization. According to a BAT manager, Kinaxis enabled the company to improve efficiency across its global network, making previous ways of working unsustainable.

BAT