Case Study: University Hospital Leicester improves user journeys and website performance with KIJO

University Hospital Leicester improves user journey click-through by 55% with KIJO

University Hospital Leicester required a new website for its Clinical Education department. Their existing site had poor performance, slow load times, and provided minimal visibility. It alienated users with complex purchase pathways and poor accessibility. The hospital engaged KIJO for a website redesign and development project to address these challenges.

KIJO implemented a new WordPress website with a focus on clear user journeys, performance, and engagement. The solution featured color-coded navigation paths for different user groups, a streamlined course booking system, and performance optimizations that boosted Google Lighthouse scores by 400%. The results included a 55% improvement in user journey click-through rates, allowing a majority of users to successfully find critical support information.

University Hospital Leicester