Case Study: Midlands Innovation improves user journey and CMS flexibility with KIJO

Midlands Innovation scores 90+ Lighthouse performance with KIJO

Midlands Innovation, a strategic research and innovation partnership of eight UK universities, approached KIJO with the challenge of refreshing its outdated website. Their previous bespoke content management system was buggy, expensive, and restrictive, resulting in a poor user journey and a low conversion rate. They also needed a complementary sister site for their MI Health collective.

KIJO designed and developed a cleaner WordPress site using Elementor, providing a flexible and accessible CMS. They created a modern design with a clear user journey and a reusable design system that was easily adapted for the new MI Health sister site. The results were impressive, with user tests showing that over 52% of selected words aligned with the brand's values and Google Lighthouse performance scores of 90+. The client was highly satisfied with the efficient process and the final outcome.

Midlands Innovation