Case Study: EAST Stuff boosts eCommerce performance with KIJO

EAST Stuff boosts website performance 111% with KIJO

EAST Stuff, a provider of luxury guest amenities to hotels, approached KIJO with the challenge of overhauling their outdated brand and WordPress website to better align with the high-end market they serve. Their existing site was difficult to navigate, lacked engaging photography, and failed to convey a sense of luxury, which was hindering their ability to attract clients and drive conversions.

KIJO executed a complete rebrand, developing a new compass-inspired logo and a sophisticated color palette, and built a new WordPress website with WooCommerce. The solution focused on simplifying user journeys, adding luxury-oriented photography and motion design, and revamping the site's copy. The new site achieved a 111% improvement in Google Lighthouse performance and a 75% increase in users successfully navigating to a product, significantly enhancing both user experience and conversion potential.

EAST Stuff