Case Study: Crucial Trading achieves higher orders and conversions with KIJO native app development

Crucial Trading increases rug orders by 988% with KIJO

Crucial Trading, a rug company based in Birmingham, faced a challenge with its native app, which suffered from low user engagement and was disjointed from its website and rug builder tool. The company enlisted KIJO to revamp the app to create a consistent experience across all platforms with the goal of increasing downloads and conversions.

KIJO implemented a comprehensive native app solution that integrated the existing rug builder with a redesigned mobile UI, improved augmented reality functionality, and new features like a swatch library and an inspiration section. The results were significant, including a 988% increase in rug orders, an 8% increase in total sample orders, a 9.3% increase in samples per order, and a 10.3% increase in the value of sample orders.

Crucial Trading