KIJO
33 Case Studies
Case Study: Birmingham City University streamlines entrepreneur enquiries with KIJO’s web design
A KIJO Case Study
Birmingham City University streamlines service enquiries with KIJO
Birmingham City University required a more innovative and user-friendly website for its BCU Advantage business growth network. Their challenge, tackled by web design vendor KIJO, was to reimagine the corporate website structure and specifically to improve a cluttered enquiry form that poorly matched entrepreneurs with relevant services.
KIJO designed a user-focused website with a bespoke multi-step form that personalizes the journey by triaging users based on their selected needs. The result was a more engaging and targeted enquiry process that makes it significantly easier for businesses to navigate and access the university's services.
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