Case Study: EffectConnect streamlines partner management and eliminates lead conflicts with Kiflo

How EffectConnect Grew a Thriving Partner Program With Kiflo

EffectConnect, a marketplace integration platform, faced a challenge in scaling its partner program. Their manual, email-based lead distribution system was causing channel conflicts, as multiple partners would often apply for the same lead. To structure their program and automate these processes, they turned to the PRM tool provided by Kiflo.

By implementing Kiflo, EffectConnect centralized all partner operations into a single platform. The solution automated lead management, eliminated conflicts over lead ownership, and provided valuable performance insights. Kiflo saved the business development team significant time, gave them a clear overview of partner activities, and facilitated improved communication and collaboration with their partner network.

EffectConnect

Harjan Morskate

Business Development & Partners Manager