Case Study: Region V Systems Prevention Coalition boosts gun safety awareness with KidGlov

Region V Systems Prevention Coalition drives 11,248 web views with KidGlov

The Region V Systems Prevention Coalition faced the challenge of addressing preventable gun deaths in Nebraska and needed to communicate the seriousness of proper firearm storage. They partnered with the marketing agency KidGlov to develop a unique and impactful gun safety campaign.

KidGlov created a positively disruptive campaign centered on the message that access to firearms should not be as easy as grabbing a sock. The solution included targeted digital ads, a landing page, and other materials featuring attention-grabbing imagery. This approach by KidGlov drove 11,248 page views to the campaign's content, which became the most popular page on the website, with 50% of visitors specifically seeking out the gun safety information.

Region V Systems Prevention Coalition