Case Study: Prevention Coalition raises opioid awareness and helps save lives with KidGlov

Prevention Coalition reaches 31,000 people with KidGlov’s opioid awareness campaign

The Prevention Coalition partnered with KidGlov to address the growing challenge of opioid misuse and addiction. Their goal was to create an educational campaign to raise awareness about the dangers of opioids and provide tips for preventing addiction and overdosing.

KidGlov developed a positively disruptive campaign strategy inspired by Life Savers candy. The solution included digital and social media ads, a landing page, and guerrilla concepts. This approach successfully reached 31,000 people, achieving a 1.12% click-through rate and an average of 2 minutes and 32 seconds spent on the landing page, significantly outperforming industry averages for engagement.

Prevention Coalition