Case Study: Prevention Coalition helps prevent underage drinking with KidGlov’s YOLO Solo campaign

Prevention Coalition drives 1.26M digital ad impressions with KidGlov

The Prevention Coalition, a nonprofit organization, faced the challenge of facilitating open conversations between parents and teens about the dangers of underage drinking. They partnered with the vendor KidGlov to develop a strategic campaign to address this issue.

KidGlov created the "YOLO Solo" downloadable game, which served as an educational conversation starter, along with a resource-rich landing page and a targeted digital ad campaign. This solution successfully generated 4,349 landing page views and over 1.26 million digital ad impressions, providing vital tools to help parents communicate the risks of underage drinking to their teens.

Prevention Coalition