Case Study: Nebraska Family Helpline boosts awareness and reach with KidGlov's teen-focused video campaign

Nebraska Family Helpline reaches 301,000 people with KidGlov

The Nebraska Family Helpline, a vital resource for families, partnered with the marketing agency KidGlov to address the challenge of increasing awareness of its services among parents and teens. The goal was to create compelling video content that would spark conversations around difficult topics like bullying, depression, and substance abuse in a crowded media landscape.

KidGlov developed a cost-effective solution by producing three authentic videos filmed from a teenager's perspective, using a cellphone-style aesthetic and talent recruited from a local high school. These ads were distributed across social media, broadcast TV, and streaming platforms. This unique approach by KidGlov achieved significant results, reaching 301,000 people, generating 900,000 impressions, and increasing the Helpline's reach by 201%.

Nebraska Family Helpline