Case Study: Nebraska Department of Health and Human Services drives COVID-19 vaccine engagement with KidGlov

Nebraska Department of Health and Human Services reaches 99% of Nebraskans 150+ times with KidGlov

The Nebraska Department of Health and Human Services engaged the marketing agency KidGlov to create a multi-channel campaign addressing the challenge of encouraging COVID-19 vaccination across the state.

KidGlov developed the "Finish Strong Nebraska" campaign, which utilized targeted messaging across TV, radio, digital ads, social media, and outdoor media. The strategy focused on relatable personal testimonials to reach vaccine-resistant audiences. This solution successfully reached 99% of Nebraskans over 150 times, drove 113,000 web visits and achieved a $2.25 cost per click.

Nebraska Department of Health and Human Services