Case Study: Nebraska Department of Health and Human Services boosts statewide wellness awareness with KidGlov

Nebraska Department of Health and Human Services drives 35,273,642 impressions with KidGlov

The Nebraska Department of Health and Human Services partnered with KidGlov to launch a new wellness initiative following their COVID-19 vaccination campaign. Their challenge was to promote awareness of COVID-19 vaccines to a diverse statewide audience without making them the sole focus, instead championing a broader message of well-being.

KidGlov developed the "Stay Well, Nebraska" campaign, which used animated graphics and messaging in both English and Spanish to encourage personalized health actions. The strategy successfully exceeded all objectives, generating over 35 million impressions, 5 million video completions, and 56,000 website clicks.

Nebraska Department of Health and Human Services