Case Study: Metro Credit Union boosts awareness and loan conversions with KidGlov’s Stan campaign

Metro Credit Union boosts digital engagement with KidGlov’s 5M+ impressions

Metro Credit Union, a credit union in the Omaha area, partnered with the marketing agency KidGlov to promote its advantage of offering consistently low loan rates. Their challenge was to communicate this benefit in a memorable way that would encourage potential customers to check with Metro first for mortgages, auto loans, and HELOCs instead of shopping around.

KidGlov developed a comprehensive campaign centered around a friendly character named Stan. The solution included TV, radio, digital ads, and billboards featuring Stan, who delivers the campaign's catchphrase, "Check with Metro first!" This approach created a unified and highly recognizable brand message across the Omaha area. The digital ad portion of the campaign was particularly successful, achieving over 5 million impressions, an 83% engagement rate, and an average click-through rate three times higher than the norm. The character was so well-received that Metro expanded his role into their 2024 product campaigns.

Metro Credit Union