Case Study: MembersOwn Credit Union doubles conversions with KidGlov's financial wellness campaign

MembersOwn Credit Union more than doubles Q1 conversions with KidGlov

MembersOwn Credit Union, a not-for-profit financial institution serving Nebraska, partnered with KidGlov for a strategic campaign. Their challenge was to help both new and existing members maximize their financial wellness and position the credit union as a trusted partner for a financial fresh start in Q1 2025.

KidGlov developed a bold and uplifting campaign strategy that utilized vibrant creative, paid search ads, targeted email marketing, and multi-platform social media. This approach focused on financial empowerment and drove record-breaking results. The campaign more than doubled conversions from the previous year, achieving 323 conversions, over 202k impressions, and an 8.4% search ad click-through rate.

MembersOwn Credit Union