Case Study: Flatwater Bank revitalizes its brand and expands with KidGlov

Flatwater Bank revitalizes its brand in 117 years with KidGlov

Flatwater Bank, formerly known as Gothenburg State Bank, faced the challenge of refreshing its 117-year-old brand to support a growth plan into new communities. They needed a new identity that honored their history while also feeling modern. After a frustrating experience with another agency, they turned to the vendor KidGlov for branding expertise.

KidGlov implemented a strategic brand advancement process that delivered a new name, a modern logo, a refreshed graphic identity, and a comprehensive messaging strategy. The result was the successful launch of the revitalized Flatwater Bank brand, which visually represents the institution's quality products and genuine people, allowing its friendly, family-owned legacy to continue.

Flatwater Bank