Case Study: Farmers & Merchants Bank builds a memorable family-focused brand campaign with KidGlov

Farmers & Merchants Bank turns Maynard into a full campaign with KidGlov

Farmers & Merchants Bank wanted a meaningful way to connect with a younger audience and celebrate its Nebraska heritage. The bank partnered with the marketing agency KidGlov to address this challenge through a content marketing and strategy campaign.

KidGlov developed a full-scale marketing campaign inspired by a children's book featuring Maynard the Mouse. The solution included a fully illustrated book, social media content, branch signage, event materials, and merchandise. This integrated approach successfully turned the story's characters into recognizable brand ambassadors, strengthening the bank's connection with families and communities while sharing its core values. KidGlov helped bring this strategic vision to life.

Farmers & Merchants Bank