Case Study: Farmers & Merchants Bank clarifies its hometown brand with KidGlov website redesign

Farmers & Merchants Bank clarifies its hometown message with KidGlov

Farmers & Merchants Bank faced the challenge of an outdated website that failed to clearly communicate its identity as a hometown bank with big bank perks. The site did not feel warm or welcoming and muddled its core message. The bank enlisted the marketing agency KidGlov to undertake a complete website redesign to address this problem.

KidGlov delivered a visually redesigned website that adhered to the bank's brand standards, featuring real images of staff and customers to create a welcoming tone. The solution provided an efficient site structure for easy navigation, immediate access to online banking, and an overhauled user experience. The new website successfully clarifies the bank's message, telling its story and helping customers find what they need, with the bank's president calling it the best possible outcome.

Farmers & Merchants Bank