Case Study: Dreamweaver Foundation raises $1.3M with KidGlov

Dreamweaver Foundation raises $1.3M in one night with KidGlov

The Dreamweaver Foundation, a nonprofit organization, partnered with marketing agency KidGlov to create a unique and engaging annual fundraising event. Their challenge was to develop a new concept that would effectively raise money to fulfill bucket list wishes for older adults.

KidGlov developed the "Boots & Buckets" event strategy and campaign, which included creative collateral, digital media, and a distinctive boot-shaped invitation. The solution implemented by KidGlov was highly successful, resulting in $1.3 million raised in a single night—more than double the previous year's total—and filled over 620 seats. Additionally, KidGlov helped reduce invitation costs by 82% and enabled the foundation to grant wishes for 264 more seniors.

Dreamweaver Foundation