Case Study: Children’s Home Society of Washington strengthens donor engagement with KidGlov

Children’s Home Society of Washington boosts donor engagement with KidGlov’s 6-version campaign

Children’s Home Society of Washington, a nonprofit organization, faced the challenge of creating an impactful end-of-year fundraising campaign that would resonate with a highly diverse donor base across the state. They needed an emotional appeal that emphasized their core beliefs while also navigating the confidentiality of an upcoming merger. They partnered with the marketing agency KidGlov to develop a strategic campaign to address this.

KidGlov developed an integrated campaign featuring high-impact direct mail, including a personalized postcard with six regional versions and a mailer sent in a clear envelope to generate curiosity. This was supported by an email campaign, social media, and a toolkit for the board of directors. The solution successfully created vital connections with donors, as evidenced by immediate positive feedback, and inspired them to support the organization's mission.

Children’s Home Society of Washington