Case Study: CEDARS raises $2.9 million for facility improvements with KidGlov's Heart of CEDARS Capital Campaign

CEDARS raises $2.9 million with KidGlov’s Heart of CEDARS campaign

CEDARS, a nonprofit organization dedicated to helping children, faced a challenge when the COVID-19 pandemic increased demand for its services. They needed to quickly raise funds for critical facility updates on a tight budget and timeline. They turned to the vendor KidGlov for a digital marketing and strategy solution.

KidGlov developed a budget-friendly virtual campaign for CEDARS, creating a YouTube video series inspired by HGTV shows to showcase the need and drive action. The campaign significantly exceeded its goals, reaching over 19,000 people on Facebook and achieving 907 YouTube views. As a result, CEDARS received 83% of its donation goal within six months and successfully raised the full $2.9 million needed to fund the facility improvements, securing a safe haven for kids.

CEDARS