Case Study: BraveBe builds a braver community with KidGlov's Brave fACEs campaign

BraveBe drives 5,000+ ACEs assessments in 6 months with KidGlov

BraveBe, a nonprofit organization, faced the challenge of addressing adverse childhood experiences (ACEs) in its community and launched an initiative to protect children and offer hope to affected adults. They partnered with the marketing agency KidGlov for a comprehensive branding and digital marketing campaign to support this effort.

KidGlov developed the campaign name Brave fACEs, created a unifying theme, and produced a video storytelling series and a dedicated website featuring a custom ACEs assessment. The solution included maximizing a Google Ad Grant and implementing a full digital and social media strategy. The results were highly successful, with over 5,000 assessments taken in the first six months, a 63.7% Google Ad Grant conversion rate, and over 100,000 monthly Meta impressions, significantly expanding the initiative's community reach and engagement.

BraveBe