Case Study: ShipStation boosts share of voice and earns top-tier coverage with Kickstand

ShipStation grows SOV from 29% to 49% with Kickstand

ShipStation, a company in the shipping logistics sector, faced increasing competition and needed to defend its brand position and its ability to recruit and retain top talent. To address this challenge, they partnered with the vendor Kickstand for a public relations and communications service.

Kickstand implemented a media relations program and created annual branded research studies for ShipStation. This solution grew ShipStation's share of voice from 29% to 49% in one year and secured major press coverage in outlets like Forbes and the Wall Street Journal. The program's success led other portfolio brands to also engage Kickstand for support.

ShipStation