Case Study: Outrider achieves category leadership in yard automation with Kickstand

Outrider grows share of voice to 50% with Kickstand

Outrider, a company in the competitive autonomous vehicle market, faced the challenge of standing out and establishing its leadership. To address this, it partnered with the vendor Kickstand for public relations services to create a new category and secure top media coverage.

Kickstand crafted a new PR narrative, prepared the CEO with media training, and built a strategic plan focused on category creation for "yard automation." The results were significant, growing Outrider's share of voice to 50% against its competitors, with 95% of the coverage including the new category term.

Outrider