Case Study: nuTonomy builds trust and earns major media coverage with Kickstand

nuTonomy earns 800+ media hits and a $450 million acquisition with Kickstand

nuTonomy, a challenger brand in the autonomous vehicle market, faced a crisis of confidence in the industry that threatened its viability. Kickstand was engaged to help the company share its mission and values with the world.

Kickstand developed a communications platform focused on safety and trust, which was executed through a multi-channel program and comprehensive media relations. The results included over 800 media placements, numerous speaking engagements for the CEO, and recognition as one of Fast Company’s Most Innovative Companies. Ultimately, nuTonomy was acquired by Aptiv for $450 million.

nuTonomy