Case Study: HubSpot boosts thought leadership and Europe launch with Kickstand research

HubSpot drives a dozen+ media interviews with Kickstand

HubSpot, a marketing and sales software company, faced a competitive market and needed to expand its thought leadership to differentiate itself. They also wanted to support an upcoming European expansion. To address this challenge, they worked with the vendor Kickstand.

Kickstand executed an international research study to create high-value content, first testing it in the U.S. before scaling to five European markets. The solution drove significant results, including over a dozen media interviews with top-tier outlets. HubSpot leveraged the research to develop a microsite and used it as anchor content for a lead generation campaign supporting the opening of their Berlin office.

HubSpot​​