Case Study: Anchor Tree Service achieves 1–2 hours/day time savings and eliminates double entry with Kickserv

Anchor Tree Service - Customer Case Study

Anchor Tree Service, a small tree-care company in Naples, Florida, provides trimming, removal, stump grinding and palm installation. Founded in 1999 and taken over by Erica Williams in 2007, the business relied on paper estimates and QuickBooks for accounting—resulting in rushed field notes, nightly data transcription, lost information (nearly a $2,000 job), and time-consuming, error-prone double entry.

They implemented Kickserv with QuickBooks integration and mobile estimating, importing existing data and letting field techs create estimates on their phones and sync invoices directly to QuickBooks. The change saved 1–2 hours per day, eliminated double entry, and boosted customer satisfaction, employee and technician productivity, and overall professionalism.

Anchor Tree Service

Erica Williams

Owner