Case Study: Indiana Small Business Development Center improves website usability, accessibility, and SEO with Kicks Digital Marketing

Indiana Small Business Development Center improves website navigation and SEO with Kicks Digital Marketing

The Indiana Small Business Development Center, a state-wide government agency supporting entrepreneurs, engaged Kicks Digital Marketing to modernize its outdated website. The challenge was to improve the site's navigation, overall aesthetic, and web accessibility to better serve its diverse users across the state.

Kicks Digital Marketing implemented a comprehensive solution including a fresh design, an intuitive regional office locator tool, and a built-in translation feature for non-English speakers. They also improved the site's SEO by converting key information from PDFs into indexable web pages. The vendor's work made the website significantly more user-friendly and accessible, ensuring it is better poised to help small businesses get off the ground.

Indiana Small Business Development Center