Case Study: Zenus collects 25,000 leads without ads with KickoffLabs

Zenus collects 25,000 leads without ads using KickoffLabs

Zenus, a digital bank aiming to provide accessible US banking services globally, faced the challenge of building initial interest and a waitlist for its innovative product without a large marketing budget. They turned to KickoffLabs and utilized its prelaunch waitlist campaign product to organically gauge market demand and collect leads.

The solution implemented by KickoffLabs enabled Zenus to create a simple, viral waitlist campaign. The platform provided referral tracking and reward level emails, incentivizing users to share the campaign. This approach generated over 25,000 new leads with a 33% conversion rate and zero ad spend. Critically, 60% of these leads came from referrals, demonstrating significant organic, viral growth for KickoffLabs' customer.

Zenus